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NEBC Leads Sale of Direct Response Media Agency

NEBC has successfully consulted the owners of Marketing & Media Services, Inc. (MMSI) in the sale of their business to Respond2 Communications.

Founded in 1985, the Warwick, Rhode Island based MMSI is a leading provider of Per Inquiry (PI) media strategies. Their line of business incorporates the placement and management of direct response advertising spots primarily to the television and Internet media. Though the owners of MMSI plan to exit the business, their current management team will continue to guide operations.

The buyer, Respond2 Communications, is a Portland, Oregon based provider of direct response marketing services to clients that range from Fortune 100 companies to entrepreneurial direct marketers. Already the nation´s largest independent buyer of direct response television media, the acquisition of MMSI will expand the services of Respond2´s media planning and buying division Cmedia.

Respond2 Communications is a portfolio company of the Chicago based private equity firm, Lake Capital, who spearheaded this acquisition.